Sthira Yoga School – Bespoke Brand Identity & Yoga Website Design
Sthira is a yoga school nestled in the peaceful surroundings of Goa, India, founded by Sudhir Rishi and Veena Rishi. With joy at the heart of its mission, Sthira shares the transformative power of yoga through courses designed to nurture personal growth and well-being.
To reflect this uplifting ethos, we designed a bright and welcoming yoga website using a warm colour palette to evoke happiness, lightness, and connection. The goal was to create a modern, accessible digital space that captures the essence of Sthira while offering visitors a seamless and intuitive experience.
Guided by the principle of sthira—meaning steadiness—the site flows with intention. We thoughtfully structured the navigation to make it easy for prospective students to explore course offerings, understand the school’s lineage, and connect with clarity and confidence.
Understanding that a key purpose of the site was to generate leads, we designed a bespoke contact form and included clear calls to action throughout. These elements help guide visitors to the right information and support, making engagement feel effortless and aligned.
More than just a functional yoga website, this project was about creating a digital home that honours Sthira’s values and vision. By balancing beauty with purpose, tradition with modernity, the design supports a meaningful online presence—helping Sthira continue its mission of spreading joy, balance, and the depth of yoga practice to students around the world.
Deliverables
Clarity Sesson & Brand Guidance: A simple yet thoughtful brand direction was developed to reflect Sthira’s uplifting and grounded ethos. This included colour palette, font pairing, and visual styling recommendations to maintain consistency across the website and future digital materials.
Bespoke Squarespace Website: A fully custom yoga website designed and built on Squarespace—bringing together visual clarity, intuitive navigation, and mobile responsiveness. The design honours the school's lineage while offering a modern, welcoming digital space for prospective students to engage with the offerings.
Bespoke Contact Form: To support lead generation and ease of connection, a custom contact form was created. Designed with user experience in mind, it offers a clear and direct way for visitors to inquire about courses, retreats, or general information.
Online Course Integration: The website includes seamless integration for online course offerings, allowing students to explore learning opportunities both in-person and online. This functionality supports Sthira’s mission to share yoga more widely, expanding its reach beyond Goa to a global community.